In the late 1990s, importer The Evets Corporation purchased the Danelectro brand name, marketing recreations of old Silvertone and Danelectro guitars, and newly designed effects pedals and small amplifiers made in China. In 1969, Danelectro closed down, burdened by MCA's attempt to market Danelectros to small guitar shops rather than large department stores. A year later, in 1967, they introduced the Coral line, known for its hollow-bodies and electric sitars. In 1966, Danelectro was sold to the " Music Corporation of America" (MCA). Though the model never became popular, it found an enduring niche in Nashville and Los Angeles for "tic-tac" bass lines. In 1956, Danelectro introduced the six-string bass guitar. The guitars used concentric stacked tone/volume knobs on the two- pickup models of both series and "lipstick-tube" pickups, which contained the pickup components inside metal tubes. These instruments were branded either as Danelectro or for Sears as Silvertone, distinguished by the Silvertone maroon vinyl covering, and the Danelectro light-colored tweed covering. Later, Danelectro added hollow-bodied guitars, constructed of Masonite and poplar to save costs and increase production speed, intending to produce no-frills guitars of reasonably good tone at low cost. Throughout the late 1940s, the company produced amplifiers for Sears, Roebuck and Company and Montgomery Ward, branded Silvertone and Airline respectively. Danelectro was founded by Nathan Daniel in 1947.
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